Selected Growth Case
MUSINSA
Taiwan
A growth case connecting Taiwan pop-up traffic and global-store GMV through one campaign flow.
Selected Growth Case
A growth case connecting Taiwan pop-up traffic and global-store GMV through one campaign flow.
The campaign needed to create both visitor traffic for the Taiwan pop-up store and conversion performance for the global store.
Through Taiwan Instagram influencer marketing, UP-INTER designed a connected flow from pop-up visit intent to global-store purchase behavior.
When SNS exposure, visit motivation, and purchase conversion are connected before and after a pop-up, offline traffic and online GMV can grow together.